CBS News at the Toy Insider’s annual Sweet Suite event to show off the hot toys kids will be asking for this holiday season.

New York’s PIX 11 News at The Toy Insider’s annual Sweet Suite event to give a preview of some of the hottest toys that will be on kids’ wish lists this holiday season.

"Social and emotion learning — it’s a huge trend in the toy industry, especially after the pandemic."

Sweet Suite takes place on July 13 at Pier Sixty in New York City. Snorble will meet with a second group of invited influencers and media online for Sweet Suite Virtual Day on July 14.

Halifax’s Snorble has raised US$10 million or C$12.3 million from a single investor, New Jersey-based GK Venture Partners, valuing the company at US$40 million or C$50.1 million.

Snorble has raised $10m in a round led by GK Venture Partners. The New York-based company's interactive app is designed to help children and families develop healthy habits and bedtime routines.

The company will use the funds to accelerate a team expansion and further develop its flagship toy robot Snorble, says co-founder and CEO Mike Rizkalla in a press release.

Snorble, the company that aims to improve the nighttime routine of children, has received an investment of $10-million from private equity firm GK Venture Partners. Snorble was co-founded by Halifax resident and native Newfoundlander Mike Rizkalla in response to his difficulties establishing a consistent going-to-bed routine for his own kids. Rizkalla’s invention is a sleep trainer that blends “proprietary natural language processing and AI with an animated character.”

AI-based bedtime product company Snorble has received $10 million in investment from the New Jersey-based private equity firm GK Venture Partners to help bring positivity and balance to a kid’s sleeping routine. In recent weeks, Snorble has made significant moves to bolster its executive team with the addition of Chief Revenue Officer & Executive Vice President of Sales Ed Gershowitz, Chief Experience Officer Vaitari Anderson, and Chief Technology Officer Steve Hecker.

Newfoundland-raised entrepreneur Mike Rizkalla reports he has locked in a US$10-million investment just a few months before the launch of his children’s developmental-aid robot, Snorble. The investment, from New Jersey-based private equity firm GK Venture Partners, brings the total funding for Snorble Inc. to more than US$13 million, he says. Next, Rizkalla would like to expand educational programs in languages, mathematics and more for children up to nine as soon as possible.

The company has rapidly accumulated investment though the $10 million from GK Ventures more than quadruples the total raised by Snorble to more than $13 million.

“It’s about imagination, love, kindness, goodness. Put that out in the world and better things happen.”

“When I was asked to join the all-star team that has been developing Snorble, I couldn’t say no. I haven’t been this excited since I worked on the launch of Transformers.” - Ed Gershowitz

Getting enough sleep is as important as getting enough nutrition, and we found something that’s adorable, called a Snorble, that may just be what will help your kids get better sleep.

Snorble is the brainchild of the serial entrepreneur and father of two small children, Mike Rizkalla. After years of trying to establish a healthy bedtime routine, he became convinced that his own son was, in his words, “an incredibly adorable descendant of Dracula”.

How can you utilize crowdfunding for your unique product? What are the steps you have to take for a marketing strategy to be effective and profitable? In this interview, Mike Rizkalla, the founder of Snorble, talks about what made his crowdfunding IndieGoGo launch successful.

On the heels of its successful crowdfunding campaign in the spring, Snorble has received commitments for three-quarters of its current US$2 million (C$2.5 million) equity funding round.